“Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” -Abraham Lincoln
The GeoStudio. I’m so enamored with it. It’s such a cool thing. I know where I want to be with this in 3-5 years but unfortunately I’m struggling with that short term space in front of me. That space, the critical first and second years in which the product comes out the gate and either flops or sputters along...or soars. That’s what’s on my mind these days.
Lewis Carroll said it, “If you don’t know where you’re going any road will take you there”. Very apt when planning is critical. So here I am mustering my energies to do the first thing, that thing I should have done a long time ago but didn’t have the common sense or the wherewithal to do.
The most important piece of the puzzle at this time is to clearly define the customers to whom the GeoStudio will go to. I thought this would be easy. Not!
You may be here because of a brochure you picked up or from a Facebook link or because I twisted your arm or bribed you...but here you are and hopefully you hang in here for another couple minutes and maybe just maybe it’ll be worth your while. You’ll definitely make my day.
No doubt everyone's way of doing market research is different because there are an infinite number of ways to do this. I’ve chosen the ubiquitous online survey. Yeah yeah it does lack imagination but I am only looking for numbers. Your numbers.
Here’s the gig. I’m sure you’ve had a pretty good look at the GeoStudio on this website. It’s the only one in existence so far (wooden frame, insulated to the nines, a tiny 'live in' space). Here’s my ask; fill in the form along with your phone number and when I reach 50 responses I will draw a winner. They will receive a $50 gift certificate to The Keg. Don’t worry if you’re vegan or vegetarian, we’ll work it out. For now, here’s their menu;
Anyways back to that questionnaire. When it’s done I’ll publish the results with a link from the facebook page. This will satisfy your curiosity (if you’re curious) and it’ll satisfy my need for solid data. So that’s it. Please do it. 3 minutes no more. I promise. Thanks! here it is
Gilles Leclair is the founder of GeoStudios. Somewhat eccentric, fairly environmentalist, politically aware, he believes the world should have more off-grid communities... many more.